How to calculate it
Google Ads defines conversion rate as conversions divided by the ad interactions that can be tracked to a conversion in the same period: 50 conversions from 1,000 interactions is 5% (Google Ads Help). A website uses the same idea with sessions or visitors in place of ad interactions.
What counts as a conversion
You decide. For a Daraz or Shopify seller it is an order. For an academy it may be a registration form. For a clinic it may be a WhatsApp message or a call. Set one main conversion per page, then track it before you change anything.
How to raise a low conversion rate
- Make the next step obvious, with one clear button per screen.
- Show the full price, delivery time and return policy early.
- Add real photos, real reviews and a contact number.
- Remove form fields you do not truly need.
In Pakistan, trust and payment options often decide a sale. Offering cash on delivery or JazzCash and Easypaisa alongside cards can matter as much as the product page itself.