What goes in a brand kit
- Logos: main, stacked and icon versions, for light and dark backgrounds.
- Colours: exact values (HEX for screens, CMYK for print) and what each is used for.
- Fonts: a heading font and a body font, with sizes.
- Rules: clear space around the logo, and what never to do with it.
- Examples: a social post, a story and a flyer built the right way.
How designers use it
Design tools such as Canva let you save a brand’s logos, colours and fonts so they are one click away in every new design. That speeds up work and stops the slow drift that happens when each post uses a slightly different green.
Building one for a client
- Collect what already exists: logo files, old posts, signage photos.
- Pick two or three core colours and test their contrast for text.
- Choose fonts that are free to use or that the client already licenses.
- Put it all in a short PDF plus a shared folder of files.
Many small businesses in Pakistan have a logo but no kit. Delivering one is a strong first project for a new designer, and a good piece for your portfolio.